Google, the main player in search engines, is constantly changing how it ranks websites. To start out 2010, here are the main changes for the year and what this could mean for your business (Source WebPro News):
1. Site Speed
Google is going to place more emphasis on site speed and rank faster sites higher. If your website is on a slow server and/or if your website pictures are not sized properly for web, this will adversely affect the website site speed.
2. Personalized Search
Search Engines, especially Google, will start showing users search results based on their history and what they like. So, if a potential customer has searched for your competitor before, those competitive search results might be shown before yours. That is why it is important that you pay attention to your website search engine optimization (SEO) now.
3. Universal Search
Up until the end of 2009, Google only showed search results containing articles and web pages. In 2010, Google will now show videos, blogs, pdfs, and other pertinent “non-traditional” items among search results.
4. Real Time Search
Up until the end of 2009, Google only showed search results containing articles and web pages. In 2010, Google will now show results from Twitter, Facebook, Myspace, and other social networking sites in search results.
5. Local Search
People will increasingly stop using YellowPages and go to the Internet for looking up local services.
These changes mean that SEO, Social Media Marketing, Facebook, Twitter, Google Buzz, YouTube, local search, and regular news updates to your website will become even more important. A static website that doesn’t change regularly will no longer be as affective.
If you need help navigating the new 2010 world of Google, contact JenRus Freelance.Google+