How to Increase Sales by Utilizing Facebook

How to Increase Sales by Utilizing Facebook

Facebook can be a very powerful tool for many businesses today, if used correctly. More than 1 billion users utilize Facebook, which is why Facebook has become such a powerful marketing tool to many. Social media is an important aspect of any business and can grow your business and sales more than one may realize. Below are some tips that can help you achieve a great social media status for your business.

Engage Followers

Your number one goal when posting to your page should be to catch your follower’s eye and getting them to engage in your posts. Start by posting interesting content; including facts, questions, and most importantly, photos. According to Kissmetrics, photos get 53% more likes! You should also build trust with your followers and get them talking on your posts, which is where asking questions come in play. Even something as simple as “What is your favorite cupcake”? As for facts? Just say something fun and unusual and it doesn’t even have to relate to your business. Just get them engaged! Make it exciting by running a contest, give away a gift card, anything that will excite your followers and have them participate on your page.

Link Back To Your Website

Linking directly to your websites on posts is very important. If you are a clothing store and you say “Look at all of our new shirts we just got in”, place a link on that post that will direct followers to the shirts page of your website. By doing that it will make it much easier for your followers and they are more likely to make a purchase either in your store or online. So, show off your products. Post pictures of new inventory, food, whatever your business may be. There’s no wrong answer.

Get More Likes

Getting more likes can increase your fan base. One of the more efficient ways to do this is to use the Boost Posts feature. This feature is great because #1 it’s extremely simple #2 it gets results and #3 it is easy to measure the results. Another thing you can do is create Facebook ads that can be targeted directly to users on Facebook that show interests in your product, live nearby, have friends who like your page and much more. Facebook ads can be customized to fit any business and are very successful and can be done relatively cheap and can fit any marketing budget.

Make It Easy For Followers To Contact You

There is nothing more frustrating for followers when they are trying to contact you about a product they saw or they want to purchase something, anything really, and they cannot find your phone number because it is not listed! Make sure in your ‘About’ section that your phone number, address, email address, and hours are listed. Make it even easier for your fans by posting your phone number in your post so they don’t have to go searching for it. Do anything you can to make it easy on your fans. Also, make sure all of your content is up to date and fresh!

JenRus Freelance  is an expert in social media marketing. Contact us if we can create a social media marketing plan for you!