Google uses an algorithm to rank websites in their search engine results. It works by counting the number of quality links and keywords that are associated with your website. Google displays websites that they think are authoritative and relevant to what you are searching for, which is where Search Engine Optimization or SEO comes into play.
Having SEO on your website helps to promote your site and your website can display in first page results in search engines such as Google. In simpler terms, SEO involves utilizing the pages on your website then populating those pages with highly searched keywords and phrases that are relevant to the content on your website and to your business.
By populating each webpage on your site with relevant keywords and phrases, your website has better odds of showing up on the first page of search engines than if you didn’t have SEO implemented or if your SEO could use an update and also, you’ll show up on searches before your competitor, which can also help you gain more of the market share. By not utilizing proper marketing tactics, you run the risk of not getting your business out there as it should. Constantly being aggressive with your marketing and continually developing new ideas can give you an edge and engage followers by your content. SEO is a great way to highlight upon and capture your market right out of the gate.
Another way to help increase your page rank is by utilizing proper and highly authoritative backlinks to your website. Backlinks are incoming links to your website from another relevant website that are similar to your website or topic. By having a large amount of qualified backlinks you can increase your page rank as well. However, it is extremely important for those backlinks to be authoritative or you can run the risk of being penalized for those backlinks.
SEO can be added to an already up and running website and can be just as effective. However, adding SEO to your website before hand is always recommended. If you already have SEO implemented on your website and you are not satisfied with the results, that’s okay we can help, our track record proves that. If you are looking to add SEO to your new or existing website JenRus Freelance can evaluate your current site and give your keywords a facelift and implement new ones into your website. Contact us today for a quote and get your website seen!